TikTok is introducing a updated setting that allows them to reduce the volume of artificial intelligence-produced content appearing in their timelines. This move comes as the company announced that it presently contains more than 1 thousand million content made with AI.
Pilot Phase and Launch
The update is in a pilot phase over the following weeks before a full-scale release. This development comes amid a surge in content created by AI, driven by emerging AI video creators.
AI Content on Other Platforms
It has been noted that nearly 10% of the quickest rising video streams on another major platform only show content made by AI. A large amount of this output is deemed “AI slop”, a term for inferior, mass-produced content that is frequently absurd or surreal.
“We know from our community that numerous viewers appreciate content produced via AI tools, including computer-generated images to educational videos, and we intend to offer the community the option to increase or decrease of that, according to their own preferences,” stated a platform representative.
AI on the Platform
The platform shared that there are now 1.3bn videos on its app tagged as AI-generated. Overall, over 100 mn videos are submitted to the app every day, making AI content a relatively small part of its total content library.
How to Adjust Settings
Users will be able to reduce or increase the volume of AI-generated videos they view by accessing the topic control option in the application and picking the AI content topic. Additional categories that can already be controlled under the setting cover news, style, aesthetics, and movement.
AI Disclosure Rules
TikTok’s rules require content makers to tag “realistic” artificially created content, and it bans malicious fake videos of celebrities or crisis events. Any authentic-looking AI video that is not labeled can be removed under its user guidelines.
Furthermore, the service will henceforth add an artificially created watermark to content made using its built-in AI features, or detected by an collaborative effort for recognizing content made by AI. This measure is intended to help prevent users from attempting to circumvent the labeling process.
AI Literacy Programs
The company is additionally launching a two million dollar awareness program for specialists and organizations to create educational content about ethical AI use. This program will support non-profit groups focused on educating programming and robotics.
Moderation Strategy
The video-sharing app has justified its content review process, following controversy over proposals to make redundant hundreds of review team members in Britain. It is set to reduce hundreds of positions in its content moderation department in its British office, with worker representatives and internet security professionals voicing alarm that people are being substituted by machine-led review.
A company official clarified that human moderation would continue to be important, but AI can protect employees by filtering out the most distressing content prior to it is viewed by staff. TikTok stated a significant reduction in explicit and harmful content seen by content reviewers over the past year due to reliance on its automated systems.
We believe it is crucial to balance staff and AI to ensure user safety,” the official commented. “We’ll have humans as part of that process, but we also think it’s extremely critical to reduce exposure to dangerous material as swiftly, which is why a significant AI assistance is proving valuable process content quickly.”
